Special Projects
Femininity without compromise.
Innovation is never conventional
In the footsteps of Cecilia Beretta, 33 innovative protagonists of our time
Study, tenacity, resourcefulness, passion, and the pursuit of excellence. With Condé Nast specialist publication Wired, reporting on changes in technology, science, and lifestyle, we co-developed a project that celebrates the world of female innovation. We compiled the life stories of 33 talents who embody a contemporary vision of women.
Innovation is never conventional
Aspiring to build a different and better future means knowing how to break the mold, engage in the global dimension and above all never stop doing research. It is not a question of age, geographical roots, or gender. Innovation is above all mindset and method, which can be shaped in innumerable ways from scientific laboratories to important social causes, from business to sustainability, through sport, art, nutrition, finance, and health. Out of nothing this process gives substance to entirely new worlds.
The project
The goal of this new project is to promote the empowerment of women and promote awareness of talent. 12 of these 33 profiles are featured in a limited edition of one of the wines which has marked a change in the style of winemaking and storytelling: Valpolicella Mizzole. The eclectic artist Clorophilla has created 12 images for the wine bottle labels that interpret the lives of these 12 amazing women. It is a journey into the female dimension of innovation, narrated from the heartfelt points of view of researchers, entrepreneurs, artists, start-uppers, and many other professionals. This is brought to you through the life stories of those who, thanks to their effort and intuition, have done extraordinary things, in Italy and elsewhere in the world.