Special Projects
Innovation is never conventional
IIn the footsteps of Cecilia Beretta, thirty-three leading innovators of our time
Study, perseverance, resourcefulness, passion and the pursuit of excellence: together with Wired, the CondeNast magazine that covers changes in technology, science and lifestyles, we developed a project in 2019 to celebrate the universe of female innovation through the stories of thirty-three talents embodying the contemporary vision of women.
Innovation is never conventional
Aspiring to build a different and better future means breaking the mould, embracing the international dimension and, most importantly, never ceasing research. This is not a matter of age or geographical origin, nor of course of gender. Innovation is above all mentality and method, which can be declined in an infinite number of ways: from scientific laboratories to major social causes, from economics to sustainability, via sport, art, food, finance and health. Giving substance, from scratch, to entirely new worlds.
The project
Promoting the empowerment of women and spreading the knowledge of talent is the purpose of this new project that portrays twelve of these thirty-three profiles in a limited edition of one of the wines that has marked a change in winemaking style and storytelling: Valpolicella Mizzole. Twelve interpretations of the label through the illustrations by Ludovica Basso, aka Clorophilla, an eclectic Ligurian artist and illustrator who loves experimenting with multiple materials, supports and artistic languages to embody and shape her creative vision, tell the lives of these twelve excellent women. A journey into the female dimension of innovation, told through the passionate eye of female researchers, entrepreneurs, artists, startuppers, and countless other professionals. All told through the life stories of those who - with their work and intuition - have done extraordinary things, in Italy or elsewhere in the world.